Daily Malong, a name in the Filipino fashion industry, will introduce its vibrant new collection Rooted and Current at Le Salon des Miroirs at the 2023 Paris Fashion Week on September 29 and 30. The brand invites everyone to join them in their journey of exploring the beauty of Indigenous Filipino culture and its significant role in shaping the future of fashion.
This is in preparation for Daily Malong’s rebrand transition reflecting the team’s commitment to celebrating and promoting Indigenous weaving from the Philippines, a belief passionately held by its founder, Lydia Querian inspired by rivers and mountains from her research journey the the communities.
Under the tagline “Indigenous is the Future”, Daily Malong is set to launch its latest collection,”Rooted and Current”. This innovative line is harmoniously informed by a blend of ancestral knowledge and modern fashion trends, resulting from extensive research conducted amongst Indigenous and weaving communities in the Philippines.
“Rooted and Current” encompasses a creative, and wearable line, bringing contemporary relevance to the timeless beauty of Filipino Indigenous weaving from many different ethnolinguistic groups. Each piece in the collection, from intricate weaves to bold embroideries, tells a unique story, drawing deeply from oral tradition and innovation. This collection is more than just a fashion statement – it’s a celebration of cultural heritage and a testament to the inspiring fusion of past and present.
“Daily Malong’s mission is to bring the Indigenous cultural inspiration from the Philippines to the global stage,” said Lydia Querian, founder of Daily Malong and the driving force behind Karayan. “Through ‘Rooted and Current’, we hope to offer a fresh perspective on fashion, one that respects and draws from our ancestral knowledge while staying in tune with modern trends.”
About Daily Malong
Formerly known as Daily Malong is a BIPOC and Filipinx woman-owned fashion brand with a powerful purpose. Our team of creatives is on a mission to empower Indigenous communities in the Philippines, sharing their legacy of ancestral knowledge with Filipinx diasporic communities across the globe.
Founder Lydia Querian spearheads our vision, driven by the resounding belief that “Indigenous is the future.” In her steadfast dedication, Lydia envisions a world where the invaluable practices of Indigenous communities are woven into the fabric of the future. By marrying the timeless wisdom of the past with the opportunities of the present, we stand as ambassadors of traditions, protectors of the environment, and champions of change.
Every piece of clothing we create is made with handwoven Indigenous textiles serving as a living testament to resilience to the diverse weaving communities across the Philippines. These textiles, when donned today, bear the weight of history and the narrative of ancestral lineages across the Philippines. They bridge generations, offering both wearers and weavers a profound connection that transcends time. Through this connection, we navigate the challenges of societal adversity, work towards climate preservation, and endeavor to restore balance to our environment.
Shop fashion brand Daily Malong at www.dailymalong.com